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Image hover effect image — The CEO of DigiSay, emerged as a pivotal figure in GCC's media-tech sector. With a 20-year journey beginning with an MBA, he's now a sought-after speaker and innovator, contributing to prominent events and global forums.

Ahmed Abbas
Group CEO

Moustafa Khater
CEO

Mohamed Badr
COO

Ahmed Edrees
Digital CEO

Sherif Zaidan
Tech CEO

Ahmed Abbas is the founder and CEO of DigiSay, one of GCC’s leading Media-Tech groups. Abbas’ story began 20+ years ago when he received his MBA degree in International Management from the European School of Business and moved onto to become a Marketing Manager at NetApp Germany.

Given that Abbas has become one of key players in the media tech industry he’s become a regular speaker and moderator about technology and media at a number of leading events and conferences including MIP (France), DEW (USA), IBC (UAE), ADMS (UAE), ArabNet (Lebanon), Marketing Kingdom (Egypt), Startup Battle (Egypt), Creative Industry Summit (Egypt), The Anti Piracy Conference (UAE), El Gouna Film Festival (Egypt), ON DXB (Dubai) and at the American University in Cairo. Abbas is also a member of the advisory of VidCon Abu Dhabi and a member of the Global Shapers community (part of the World Economic Forum).
Abbas continuously pushes the envelope in the media industry as he continues to be one of the pioneers in the EMEA region.

Moustafa began his impactful journey at 23 by raising $3.5M out of Texas, building 183 schools in Egypt and educating over 75 thousand girls so far, transforming education and fostering collaboration between the US and Egypt.

Within 5 years in real estate design and construction, including iconic buildings in El Gouna, he then embarked on a 12-year tenure with Shell Oil Corporation, operating many commercial strategies globally, covering a total of 14,000 employees across 50 diverse countries and reporting to the executive management team of Shell centrally.

Simultaneously, he concluded master studies in architecture, value engineering & green design, and further shifted to obtain an Executive MBA from INSEAD with focus on entrepreneurship and corporate venture capital.

He additionally intensified his research at MIT in Design-Thinking, at Wharton in Art & Science of Startups, and partnered with Swedish Design firm Innovation360 amongst the first global innovation practitioners on CEN & industry ISO.

Returning to Egypt and out of Cairo, he chaired Insead’s Alumni Association as President and led MENA’s top startup VC/Accelerator, Flat6Labs, building more than 20 startups and engaging 1,000+ entrepreneurs in activating their tech economy potential across Arabia.
Moustafa further joined The GrEEK Campus as chief commercial & creative officer solidifying its status as the region’s most impactful regional entrepreneurial epicenter.

After two decades of engaging multiple international bodies, governments and a mass of creative youth to action, Moustafa alongside DigiSay Group out of UAE, founded CubitCode, a government agency for macroeconomic innovation, that includes a talent hub for CEO’s and a venture studio for visionary projects for Med & Mena.

Having worked at prestigious organizations such as EMEC, ECDC, BaseCamp-Tatweer Misr, The GrEEK Campus, CNX Contracting, DMG Mori and now serving as the Co-Founder & COO of CubitCode, Mohamed has held senior executive positions, offering operations management, business development, & project management services to international companies across Egypt, North Africa, and the Middle East.

Beyond his corporate achievements, Mohamed is a passionate photographer, a dedicated musician, and a chess addict, reflecting his creativity, discipline, and strategic thinking.

Throughout his career, Mohamed has showcased visionary leadership, contributing to projects that have transformed the region’s landscape and embracing new technologies, particularly in AI filmmaking, in his current role at CubitCode.
Mohamed’s biography is a testament to his resilience, leadership, and passion for exploration, making significant contributions to the evolving business landscape and shaping the future of industries.